Today I want to give you a look inside my business vault and walk you through the proposal document I have used to close multi-thousand-dollar per month clients in my SEO business.
This particular proposal was for a deal that resulted in over $100,000 in revenue for my business over the next year and a half.
Here’s a quick summary of the key principles covered in the video:
Understand your prospect’s individual challenges in depth and craft your pitch to their needs to show you understand and care about them.
Speak their language – talk in terms they will understand and respond to.
Convey that you are: 1 – sharp as a tack, 2 – enthusiastic as hell, 3 – a figure of authority (based on Jordan Belfort’s Straight Line Persuasion sales system).
The Three 10s – the prospect be a 10 out of 10 on You, Your Product, and Your Company. If they are not a 10 on all three, they will not buy from you.
You cannot just tell potential buyers that you are a pro or an expert – you must convey this by demonstration.
Eliminate risk for the client as much as possible so that if they are unsure, they can convince themselves by saying, “Well, we have nothing to lose by trying.”
Learn their fears and potential objections in advance, so you can knock these out as you go. Build up positives and knock out negatives.
Go deeper into understanding the prospect’s problems than any other competitor will to show them you care and that they’ll be better looked after by choosing you than choosing the competition.
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Thanks for this video walkthrough. I loved the design of the report. Very attractive and professional. It’s great you’re able to lay it all out there for the prospect in layman’s terms as well. Great job.
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